Our LASA Next Gen Ambassadors are incredibly passionate about the age services industry; from our front-line staff to those in our business teams, and those in hospitality; they love being part of our age services sector and supporting our workplaces through this period of unprecedented growth and change and into the future. Our Ambassadors are helping LASA Next Gen to promote the changing face of aged care and highlight how our industry is dynamic, innovative and life-changing.


But, who are they?


Meet Danni Dixon, Financial Adviser for Alteris Finanical Group and a LASA Next Gen Ambassador in New South Wales . Learn a bit more about her and how her role in financial services supports those accessing age services.


Tell us a bit about yourself

My name is Danni Dixon and I am a specialist aged care financial planner.

I have been working in the Financial Services industry for 15 years and specialising in aged care for the past 7 years. In that time, I have had a number of different roles and was a founding member of our aged care division. In all this, I have found my work in aged care to be the most rewarding.

When I tell people what I do I am often greeted with a raised eyebrow and they ask again, unsure if they heard correctly. I tell them my role is to help families navigate the aged care system and understand their options for funding a loved ones move to care so they can make informed decisions. I see what we do as providing families with confidence that they can afford to give their loved ones the care they need.


What is your favourite thing about working in aged care/ what is your favourite memory

We often see clients at an extremely challenging time – loved ones unexpectedly requiring care; they are having to make a multitude of decisions at once and are being exposed to a system that most have not had to experience. On top of this they are having to make financial decisions for their loved ones very quickly. As you might imagine its sometimes just too much.

I find it very rewarding being able to help families navigate the complexities of the aged care system and feel comfortable that they can finance care. Seeing the weight come off their shoulders, knowing that they are doing the right thing by their loves ones is one of my favourite things about what I do.


What do you wish other people knew about age services

Working in the age services is extremely rewarding on a personal level. I believe that in age services we truly get to make a difference to people’s lives – everyday. An opportunity that I didn’t think I would get to have in my career.

There is a vast range of industries that support the age services sector – its not only about nursing services. Finance, Solicitors, Architects, IT and Marketing all play a role in supporting age services. Which means there a multitude of ways we can all assist in making a difference to the lives of the elderly and their families.


Danni is a LASA Next Gen Ambassador Council and Financial Adviser for Alteris Financial Group. Read more about our Ambassadors here.